What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Paul Barber, Dave Bassett, Steve Morrow & Eddie Bonsu.Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
Episodes
Monday Oct 10, 2022
Monday Oct 10, 2022
This week’s What The Footie Podcast is with Joe Foster, Founder of Reebok and Author of Shoemaker.
In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment business, building a winning high-performance culture and where he thinks Authentic Brands Group can take Reebok over the next decade.
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