What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Once a month (on Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Paul Barber, Dave Bassett, Steve Morrow & Eddie Bonsu.Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
Episodes
Monday Apr 28, 2025
Monday Apr 28, 2025
This week’s What The Footie Podcast is with Matt Rogan Co-Founder and former Executive Chairman at Two Circles. Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organisations grow audiences and revenues.
In this exclusive, Paul & Matt discuss leadership lessons, the commercial opportunities for football clubs, how Two Circles helped clubs to capitalise on these opportunities, how F1/NBA/NFL commercialise their sports, revenue models in football, why building new stadia has become so important, Matt being a Chelsea pitch owner, the 3PM Blackout, the Premier League going direct-to-consumer, the big topical football business questions on the horizon and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
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