What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Paul Barber, Dave Bassett, Steve Morrow & Eddie Bonsu.Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
Episodes
Monday May 22, 2023
Monday May 22, 2023
This week’s What The Footie Podcast is with Liam Scully, CEO @ Lincoln City FC.
In this exclusive, Paul & Liam discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO and what they get up to in the off-season, leveraging the loan system (Brooke Norton-Cuffy), multi-sport ownership, the importance of Landon Donovan’s role as Strategic Advisor to the Board, the golden triangle of the Sporting Director/CEO/Head Coach, the 3pm blackout/new EFL TV deal, what FA Cup replays mean for clubs in the EFL and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Monday May 01, 2023
Monday May 01, 2023
This week’s What The Footie Podcast is our audience Q&A with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC. If you missed Part 1 - the Live Podcast (Episode 65) you can listen to it here.
In February at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player recruitment, and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon
Subscribe to the mailing list to attend future events and live podcasts like this.
Monday Apr 17, 2023
Monday Apr 17, 2023
This week’s What The Footie Podcast is with Subomi Odanye and Matthew Quadri, Co-Founders @ Divrse Media.
In this exclusive, Paul & the guys discuss why they started Divrse Media, how they secured Alex Iwobi as their first client, the future of athlete branding, how clubs and brands can market to Gen Z, their recent work with Crystal Palace FC, big ideas we'd like to see in the game in light of recent marketing trends, their recent Gen Z x Football report and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Monday Apr 03, 2023
Monday Apr 03, 2023
This week’s What The Footie Podcast is with Miles Jacobson, Studio Director @ Sports Interactive (the makers of Football Manager).
In this exclusive, Paul & Miles discuss the journey that the business has gone on since Miles first joined in 1994, how FM created one of the best scouting networks in the world, how Miles and the team embedded themselves within football and created partnerships with clubs, how the game has transcended football and gaming and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Monday Mar 20, 2023
Monday Mar 20, 2023
This week’s What The Footie Podcast is with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC.
Last month at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player recruitment, and so much more.
- - - - - - -
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Subscribe to the mailing list to attend future events and live podcasts like this.
Monday Mar 06, 2023
Monday Mar 06, 2023
In this exclusive, Paul & Tom discuss the financial challenges of navigating up the pyramid, creative approaches to player recruitment, leveraging the loan system (Elliot Anderson & Jarell Quansah), working with Joey Barton, the importance of boards/senior execs having open dialogue with fans, the growing interest from US investors in EFL clubs, the 3pm blackout/new EFL TV deal, an independent regulator and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Monday Oct 24, 2022
Monday Oct 24, 2022
This week’s What The Footie Podcast is with John Brenann, Ex-Head of Sport @ Snapchat, Founder & CEO of AC Momento (the football auction house for authenticated match-worn jerseys), and Investor in Angel City FC.
In this exclusive, Paul & John discuss why he founded AC Momento, what it’s like working with AC Milan, Atletico Madrid, Lionel Messi and Vinicius Jr and THAT conversation him and Reddit co-founder Alexis Ohanian had about women’s football and Angel City FC.
As well as the challenges of running a startup, raising money from Serena Williams VC fund, the growth of American investment into football, a Premier League all-star game, live football vs highlights, the 3pm blackout and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Oct 10, 2022
Monday Oct 10, 2022
This week’s What The Footie Podcast is with Joe Foster, Founder of Reebok and Author of Shoemaker.
In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment business, building a winning high-performance culture and where he thinks Authentic Brands Group can take Reebok over the next decade.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Sep 26, 2022
Monday Sep 26, 2022
This week’s What The Footie Podcast is with Amanda Goodwin, Talent Technical Coach at The FA.
In this exclusive, Paul & AJ discuss talent identification, player development, creating pathways, the future of women's football and the legacy post-the success of the Euros. As well as AJ's time at Blackburn Rovers, over the course of a decade, where she played a pivotal role in Georgia, Keira and Ella's football development and education.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Sep 12, 2022
Monday Sep 12, 2022
This week’s What The Footie Podcast is with Akin Solanke-Caulker, CEO at The Athletic Network.
In this exclusive, Paul & Akin discuss his recent work with Erling Haaland, the marketability of footballers, our love for US sports culture and how football is crossing over with other sports and industries, as well as the growth of and the commercial opportunities for the women's game and the future of sports agency.
Check out Part 1 with Akin back in Episode 25.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)