
What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Once a month (on Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Paul Barber, Dave Bassett, Steve Morrow & Eddie Bonsu.Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
Episodes

Monday Sep 26, 2022
61. Amanda Goodwin: Coaching Georgia Stanway, Keira Walsh & Ella Toone
Monday Sep 26, 2022
Monday Sep 26, 2022
This week’s What The Footie Podcast is with Amanda Goodwin, Talent Technical Coach at The FA.
In this exclusive, Paul & AJ discuss talent identification, player development, creating pathways, the future of women's football and the legacy post-the success of the Euros. As well as AJ's time at Blackburn Rovers, over the course of a decade, where she played a pivotal role in Georgia, Keira and Ella's football development and education.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)

Monday Sep 12, 2022
Monday Sep 12, 2022
This week’s What The Footie Podcast is with Akin Solanke-Caulker, CEO at The Athletic Network.
In this exclusive, Paul & Akin discuss his recent work with Erling Haaland, the marketability of footballers, our love for US sports culture and how football is crossing over with other sports and industries, as well as the growth of and the commercial opportunities for the women's game and the future of sports agency.
Check out Part 1 with Akin back in Episode 25.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)

Monday Aug 01, 2022
59. Paul Barber: CEO @ Brighton & Hove Albion FC
Monday Aug 01, 2022
Monday Aug 01, 2022
This week’s What The Footie Podcast is with Paul Barber, CEO at Brighton & Hove Albion FC.
In this exclusive, both Paul’s discuss Brighton’s shrewd recruitment and scouting over the years (Cucurella, Lamptey, Bissouma), how they define the role of the sporting director (David Weir stepping-up into Dan Ashworth’s role), working with Graham Potter and Hope Powell and their ambition for the upcoming Premier League season.
As well as big picture topics such as competing with new ownership models/groups (private equity and state money), does the Premier League need cost controls (salary/transfer caps), the broadcasting deals and whether it’s time for the Premier League to go direct-to-consumer (Premflix)?
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)

Monday Jul 18, 2022
Monday Jul 18, 2022
This week’s What The Footie Podcast is with Fabien Allègre, Chief Brand Officer at PSG. Since 2008, Fabien has played a pivotal role in PSG's groundbreaking collaborations with brands like Nike Jordan, BAPE, Dior & Levi's.
In this exclusive, Paul and Fabien discuss how and why the Jordan collaboration came about, how PSG continue to lead the way in the new era of fashion and entertainment intersecting with football, how PSG's star studded players over the years from David Beckham to Kylian Mbappe fit into their vision for taking the PSG brand global and so much more.
Please remember to support the pod by hitting 5 stars and subscribing on your chosen platform (Apple, Spotify, Google, Amazon & etc.)

Monday Jul 04, 2022
57. Paul’s 2 Cents: The Cost of Watching Football Home, Away & on TV
Monday Jul 04, 2022
Monday Jul 04, 2022
This week’s What The Footie Podcast is all about the the price of watching football.
Looking at the new deal between the MLS and Apple, rising season ticket prices, costly travel for away games and having to subscribe to more than one platform to watch all the games on TV? Is there a better way to maximise fan welfare?
What The Footie is the football and business podcast that goes behind the scenes.

Monday Jun 20, 2022
56. Tony Asghar: Transfers, First-Team Pathways & Scottish Football
Monday Jun 20, 2022
Monday Jun 20, 2022
This week’s What The Footie Podcast is with Tony Asghar, Sporting Director at Dundee United.
In this exclusive, Paul and Tony discuss the importance of leveraging the loan system, creating clear pathways into the first-team for academy players, dealing with the challenges of transfer and loan regulations, working with owners/investors, dealing with fan and media pressure, why more football clubs need to think about R&D, why transparency and dialogue with the fans is the key to success and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Remember to subscribe to the podcast and hit 5 stars on your podcast platform.

Monday Jun 06, 2022
Monday Jun 06, 2022
This week’s What The Footie Podcast is with Tal Brown, CEO and Co-Founder at Zone7, the data-driven AI startup that helps clubs like Liverpool and Rangers FC to forecast and reduce injury-risk.
In this exclusive, Paul and Tal discuss why Zone7 is important for the future of football, the state of football (increased fixtures and tournament expansion), the challenges of running a startup and selling tech solutions to the biggest teams in the world, raising Series A financing and why we are only at the beginning of the data x AI revolution within football.
What The Footie is the football and business podcast that goes behind the scenes.

Monday May 02, 2022
Monday May 02, 2022
This week’s What The Footie Podcast is with Jacob Martin, Member at WAGMI United the new owners of Crawley Town Football Club
In this exclusive, Paul and Alex discuss why WAGMI United bought Crawley Town Football Club, their plans for the club, growing the fanbase globally, building the football operations, the football x crypto boom, NFTs, working with Preston Johnson, Eben Smith, the ownership team and so much more.
What The Footie is the football and business podcast that goes behind the scenes.

Monday Apr 18, 2022
53: Alex Culvin: Player Relations @ FIFPRO
Monday Apr 18, 2022
Monday Apr 18, 2022
This week’s What The Footie Podcast is with Alex Culvin, Head of Player Relations @ FIFPRO, the worldwide representative organisation for professional footballers.
In this exclusive, Paul and Alex discuss the challenges that Alex faced in her own playing career, the big issues that players face in the modern game, the difficulties with the international match calendar, athlete activism, how players can push for more and challenge federations and fight off the media narrative around what footballers can and cannot do and so much more.
What The Footie is the football and business podcast that goes behind the scenes.

Monday Apr 04, 2022
52. Paul’s Two Cents: Buying a PL Club? Trophy Asset or Growth Play?
Monday Apr 04, 2022
Monday Apr 04, 2022
This week’s What The Footie Podcast is all about buying a Premier League Club and valuations.
With the news that Chelsea is for sale for £3bn, I delve into where the growth opportunities lie and where the American bidders see untapped potential. Forbes recently valued Chelsea at $3.2bn, making them the 25th most valuable sports team and way behind several US franchises.
I delve into why US franchises are so valuable and why their owners have an appetite for English football.
For further insight into this topic and the sub-topics mentioned check out previous episodes with with Anna Mitchell, Simon Gubisch, Laurie Pinto, Daniel Beckley , Steve Madincea and Kieran Maguire.
What The Footie is the football and business podcast that goes behind the scenes.