What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Once a month (on Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Paul Barber, Dave Bassett, Steve Morrow & Eddie Bonsu.Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
Episodes
Monday Mar 06, 2023
Monday Mar 06, 2023
In this exclusive, Paul & Tom discuss the financial challenges of navigating up the pyramid, creative approaches to player recruitment, leveraging the loan system (Elliot Anderson & Jarell Quansah), working with Joey Barton, the importance of boards/senior execs having open dialogue with fans, the growing interest from US investors in EFL clubs, the 3pm blackout/new EFL TV deal, an independent regulator and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Monday Oct 24, 2022
Monday Oct 24, 2022
This week’s What The Footie Podcast is with John Brenann, Ex-Head of Sport @ Snapchat, Founder & CEO of AC Momento (the football auction house for authenticated match-worn jerseys), and Investor in Angel City FC.
In this exclusive, Paul & John discuss why he founded AC Momento, what it’s like working with AC Milan, Atletico Madrid, Lionel Messi and Vinicius Jr and THAT conversation him and Reddit co-founder Alexis Ohanian had about women’s football and Angel City FC.
As well as the challenges of running a startup, raising money from Serena Williams VC fund, the growth of American investment into football, a Premier League all-star game, live football vs highlights, the 3pm blackout and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Oct 10, 2022
Monday Oct 10, 2022
This week’s What The Footie Podcast is with Joe Foster, Founder of Reebok and Author of Shoemaker.
In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment business, building a winning high-performance culture and where he thinks Authentic Brands Group can take Reebok over the next decade.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Sep 26, 2022
Monday Sep 26, 2022
This week’s What The Footie Podcast is with Amanda Goodwin, Talent Technical Coach at The FA.
In this exclusive, Paul & AJ discuss talent identification, player development, creating pathways, the future of women's football and the legacy post-the success of the Euros. As well as AJ's time at Blackburn Rovers, over the course of a decade, where she played a pivotal role in Georgia, Keira and Ella's football development and education.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Sep 12, 2022
Monday Sep 12, 2022
This week’s What The Footie Podcast is with Akin Solanke-Caulker, CEO at The Athletic Network.
In this exclusive, Paul & Akin discuss his recent work with Erling Haaland, the marketability of footballers, our love for US sports culture and how football is crossing over with other sports and industries, as well as the growth of and the commercial opportunities for the women's game and the future of sports agency.
Check out Part 1 with Akin back in Episode 25.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Aug 01, 2022
Monday Aug 01, 2022
This week’s What The Footie Podcast is with Paul Barber, CEO at Brighton & Hove Albion FC.
In this exclusive, both Paul’s discuss Brighton’s shrewd recruitment and scouting over the years (Cucurella, Lamptey, Bissouma), how they define the role of the sporting director (David Weir stepping-up into Dan Ashworth’s role), working with Graham Potter and Hope Powell and their ambition for the upcoming Premier League season.
As well as big picture topics such as competing with new ownership models/groups (private equity and state money), does the Premier League need cost controls (salary/transfer caps), the broadcasting deals and whether it’s time for the Premier League to go direct-to-consumer (Premflix)?
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Jul 18, 2022
Monday Jul 18, 2022
This week’s What The Footie Podcast is with Fabien Allègre, Chief Brand Officer at PSG. Since 2008, Fabien has played a pivotal role in PSG's groundbreaking collaborations with brands like Nike Jordan, BAPE, Dior & Levi's.
In this exclusive, Paul and Fabien discuss how and why the Jordan collaboration came about, how PSG continue to lead the way in the new era of fashion and entertainment intersecting with football, how PSG's star studded players over the years from David Beckham to Kylian Mbappe fit into their vision for taking the PSG brand global and so much more.
Please remember to support the pod by hitting 5 stars and subscribing on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Monday Jul 04, 2022
Monday Jul 04, 2022
This week’s What The Footie Podcast is all about the the price of watching football.
Looking at the new deal between the MLS and Apple, rising season ticket prices, costly travel for away games and having to subscribe to more than one platform to watch all the games on TV? Is there a better way to maximise fan welfare?
What The Footie is the football and business podcast that goes behind the scenes.
Monday Jun 20, 2022
Monday Jun 20, 2022
This week’s What The Footie Podcast is with Tony Asghar, Sporting Director at Dundee United.
In this exclusive, Paul and Tony discuss the importance of leveraging the loan system, creating clear pathways into the first-team for academy players, dealing with the challenges of transfer and loan regulations, working with owners/investors, dealing with fan and media pressure, why more football clubs need to think about R&D, why transparency and dialogue with the fans is the key to success and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Remember to subscribe to the podcast and hit 5 stars on your podcast platform.
Monday Jun 06, 2022
Monday Jun 06, 2022
This week’s What The Footie Podcast is with Tal Brown, CEO and Co-Founder at Zone7, the data-driven AI startup that helps clubs like Liverpool and Rangers FC to forecast and reduce injury-risk.
In this exclusive, Paul and Tal discuss why Zone7 is important for the future of football, the state of football (increased fixtures and tournament expansion), the challenges of running a startup and selling tech solutions to the biggest teams in the world, raising Series A financing and why we are only at the beginning of the data x AI revolution within football.
What The Footie is the football and business podcast that goes behind the scenes.